Website and Branding
Global Bridge delivering stunning, functional websites that resonate with the people interacting with them – your clients.
Our websites and apps don’t just look good, they perform, they convert. If you are looking to generate inquiries, increase sales or maximize awareness we have the in-house web design and development teams in place to achieve this.
The key to a successful website design is planning. Before we start any project we listen to the goals you are trying to achieve and gain an understanding of your business so that we can visualise it within the design process.
Once we have enough information we put diagram which outlines all the different sections and pages within your website. It also helps to illustrate the website flow and call to action triggers.
We then look to create detailed wireframes that show the structure of all core pages. The wireframes act as a guide for our web design team, who use them to make sure all elements are transferred over into the designs. Wireframes are a great way to ensure that key information is communicated and the page is not overloaded with too much information. At this stage our development team view and analyses the wireframes to ensure there is going to be no potential issues when it comes to the development stage of the project.
Global Bridge web development team use the latest approved standards and frameworks to ensure that your website is built for speed and reliability. Our in-house developers work closely with the web design team to make sure the whole UX (User Experience) and user journey transitions smoothly from design through to development.
Choosing a web development framework Depending on your website goals and objectives, Global Bridge web development team can recommend various open-source platforms, frameworks and content management systems to best suit your requirements. We are just as happy working with WordPress as we are building complex bespoke web applications using the Laravel framework.
What is the Branding ?
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.